Merge, dedupe and bulk edit
Clean data without losing history.
Duplicates are inevitable — an import, a form fill, a synced record. What matters is catching them before they cost you.
Why it matters more here
A duplicate contact means the same person can be enrolled in a campaign twice and receive the same sequence from two records. That is the failure people notice, and it is the one your recipient notices too.
Steps
- Open Duplicates after any import.
- Review each pair — the match is a suggestion, not a certainty.
- Merge. History from both is preserved.
- Use Bulk edit to fix a shared problem across many records at once.
You're done when the duplicates list is empty and spot-checks find no obvious twins.
Gotchas
- Merging is not reversible. Check you are merging the right two.
- Bulk edits apply to everything selected, including records scrolled past. Check the count before confirming.